Yesterday I was talking with one of my friends, a Denver-based skincare boutique owner, when she made a startling confession: “We haven’t posted anything on Instagram this month because our last shots performed terribly.”
If you run a small to mid-sized e-commerce store, you already know that even the latest and greatest smartphones and amateur light…
Last Christmas, my daughter asked for a new princess bed. Being such a nice dad, I started to search for the perfect bed online, trying to imagine which model would match the existing princessy wallpaper that she simply adores.
After two returns, I realized that the task was way beyond my powers. "If only I could…
Last week, I was having dinner with a client who had switched to AI-generated product images a while ago. “Bob,” she said, leaning forward conspiratorially, "let me show you something." She pulled out her iPhone and showed me two identical-looking images side by side. “Can you guess which one cost me $300 and which one…
I still remember vividly the first encounter with a client, the owner of a women’s clothing brand who was facing a big dilemma. She had just launched a collection of summer dresses, each in eight different colors/patterns, each available in five sizes: S, M, L, XL, and XXL.
The photographer quoted her $20,000 and gave her…
A few days ago, I was reviewing website analytics with a client selling handcrafted leather products. He runs a family business, and they don’t take shortcuts. They’ve got great products and a decent number of website visitors, and yet the conversion rate is below 1%.
As we tried to understand what was happening by digging through…
A few months ago, I was grabbing coffee with a friend who runs a furniture business. He looked pretty beat up. When I asked why, he told me he had lost three days trying to coordinate a product photoshoot that went really, really bad.
The photographer caught the flu, the lighting was terrible, and some of…